Our Distinct Model
Our business model reverses the approach of many consulting firms, ensuring deep senior involvement in all aspects of client engagements
Rather than deploying large teams of junior analysts, New Markets’ senior advisors work closely with our clients to implement solutions that fit their company’s unique vision and needs.
Our approaches are tailored to the uncertainties of new markets
In new markets and rapidly changing environments, future-facing assessments matter more than intense crunching of yesterday’s data. Success in these endeavors comes from what experienced advisors can provide -- pattern recognition, in-depth customer insights, practical experience, and skill at navigating internal environments.
We also deploy a unique, extensively researched toolkit based on Jobs to be Done thinking that is especially suited for the distinctive context of new markets. This framework is featured in our latest book, Jobs to be Done: A Roadmap For Customer-Centered Innovation (Amacom, 2016).
Our process bridges the gap between customer insights and strategy