New Markets Advisors is a boutique consulting firm preeminent in uncovering customer needs, charting paths to growth, and making teams more innovative.
We draw upon a robust kit of proprietary innovation tools--such as the Jobs Roadmap, a process for turning customer insights into breakthrough innovations, again and again.
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We make recommendations that are highly actionable, and we do so in ways that are both deeply rigorous and strikingly creative. Our approach centers on having seasoned experts collaborate deeply with clients — we do not employ large numbers of junior analysts like traditional consulting firms.
As leaders in this field, our work has been published by Harvard Business Review, Forbes, The Financial Times, and many others. Our book Capturing New Markets was rated one of the five Best Business Books of the year, and our latest book, Jobs to be Done: A Roadmap for Customer Centered Innovation, was published by Amacom in October 2016.
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