Importantly, Costovation can delight customers even while it takes a parsimonious approach to business. By carefully targeting customers over-served by existing alternatives, costovation provides a well-defined customer type with a handful of welcome features even while stripping away other, superfluous benefits. Case in point: the YOtel hotels found within European airports that provide a miniscule room, yet one which is steps from the gate, abundant in power ports, and complete with a Monsoon shower. For more detail on approaches to pursue costovation, see our piece for Forbes.
This post was written by Stephen Wunker. Learn more about Costovation.